Unlocking the secret to healthy, glowing skin.

CURA harnesses the power of super mineral calcium along with other high-performance ingredients to help jumpstart skin renewal, boost hydration, and protect your skin.

THE SKIN SAVIOR

Renewal, hydration, and protection are just a few of calcium's amazing skin benefits.  Discover why this super mineral is the key to radiant, healthy skin.

BIOLOGIST TURNED

BEAUTY INNOVATOR 

Dr. Michelle Tu shares how her research and experience with burn patients led her to create CURA.

THE BEAUTY OF GIVING

CURA donates 5% of all sales to Girls Inc., a non-profit that empowers girls to be strong, smart, and bold.

WHAT PEOPLE SAY

"This is likely the best daytime moisturizer I have ever used.

I could apply my makeup almost RIGHT after."

KATEY, VIOLET FOG

"CURA is different, as the ethos of the brand speaks for itself...it's a cream but does not leave any tackiness. Sinks in quite well and easily spreads."

CAROLINE, SKINOBSESSOR

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